FightTrends.com recently chatted with Ted from Tri-Coasta, whose sponsored fighters include Joe Lauzon, Joachim Hansen, and Frankie Edgar, about the company and their background, as well as their latest clothing line.
So what’s the story with Tri-Coasta, how did it all get started and what does it mean?
From the literal beginning, all three of us were very successful in private labeling and consulting for premium brands. In March of 2009, the three of us met to discuss launching a new brand we could call our own. A brand in which integrity, passion and originality would not be compromised.
So we first prepared the collection by offering very sophisticated designs, basically fine art oriented. The immediate response from the public was that they liked it, and that it kind of reminded them of Affliction. Now, I have nothing against Tom and the great products he’s putting out, but we didn’t want that response AT ALL. So we scrapped the entire collection and started from scratch (literally every single dot and line is drawn by hand via WACOM tablets).
So we got back at it and came up with 3 themes that no other brand really locked in. I can’t share just yet what they are, but it’s pretty easy to figure out when you look at the common themes in the new collection. A hint is to think “urban renaissance”.
Beyond that we love everything about what we do, and feel blessed that we have been welcomed with open arms into MMA. I want to give a special thanks to: Mika Casey, John Pomykala, Joe Lauzon and Noah Thomas for going out of their way to make sure we found success from day one. There are so many more people to thank, but I don’t want to make a mistake and leave someone out by accident. Either way those people know who they are, they will forever have my gratitude.