The UFC opened its first UFC Gym last week in Concord, California, the first of “300 to 400” family-oriented facilities which UFC CEO Lorenzo Fertitta says the promotion plans to open in the next five years.
“This was the natural evolution for our brand. UFC revolutionized traditional martial arts. It’s a perfect fit to us to expand into the fitness area,” Fertitta recently told the San Francisco Chronicle. “We’re not looking to train or create fighters. We’re looking to create a fun family environment.”
New gyms will reportedly open in 2010 in Hawaii, Montreal, and elsewhere in California.
Pictured: UFC Gym, courtesy of SFGate.com