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UFC Reportedly in Talks to Sell Promotion For Several Billion Dollars

Lorenzo Fertitta

Could the UFC have new ownership soon? For the first time since 2001? According to a new report several interests are bidding to buy the promotion from ZUFFA, and for several billion dollars. is reporting that sources have informed the outlet that WME/IMG, China Media Capital, The Blackstone Group and the Dalian Wanda Group are in advanced talks to buy the UFC. The report states that the winning bid is expected to be in the $3.5 to $4 billion ball park. ZUFFA purchased the UFC in 2001 for just $2 million dollars…

Currently the UFC’s owners include Lorenzo and Frank Fertitta, Dana White and Flash Entertainment. The Fertitta’s, however, own 80% of the company.

That’s some serious cash. If the sale goes through, you have to wonder what it might mean for the company, and how it’s marketed, managed etc.


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