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Dana White Discusses His UFC Future, How he Took Company’s Sale


Dana White made a ridiculous amount of money when the Ultimate Fighting Championship was sold to WME – IMG, but it doesn’t sound like the company’s president has any plans for an early retirement.

When the UFC was sold to WME – IMG last year, it was reported that White made well over $300 million from the sale. It was also reported that White signed a new five year deal to remain on as the UFC President.  But, since White has talked about how challenging his position is and how many hours he works, some folks have wondered how long he’ll remain on with the UFC.  After all, obviously he doesn’t need to work anymore since he’s financially set.

Well, in a recent interview with MMA Junkie, White had this to say about his future with the promotion:

“What am I going to do?” White asked. “What am I going to do? People treat it like I hit the lottery. I had money before. It’s not like I hit the lottery and I’m just going to take off and disappear. I love this sport, and obviously the hardest part about the sale was leaving the Fertitta brothers. We’ve been together for 20 years in business together, and I went through a hard time. It was like a divorce. I went through that, I got through it, and I’m back on the ball and doing my thing.

“I love it. I’m not going anywhere, and we’re actually working on some crazy (expletive) right now, and I’m looking forward to it. We’ll blow everybody’s minds again next year.”

There you have it. This shouldn’t come as a surprise, as whether you agree with White all the time or not, there’s no denying he’s a fan of the sport. Further, you can understand his comments regarding the departure of the Fertittas from the company.

White also talked about the fact that 2017 has been a tough year for the UFC, since stars like Conor McGregor and Ronda Rousey haven’t been in the picture. But, White noted that that’s “the way this business works,” particularly after the banner campaign they had last year.


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