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Dana White Discusses Would Could be UFC’s Next Big Star, Impact of Jon Jones’ Controversies

Kelsey Mowatt


Dana White has repeatedly said over the years that new stars will always materialize for the UFC, and it looks like the promotion’s president believes Cody Garbrandt could be next big draw.

In recent months, there’s been plenty of debate as to who could be the next, big deal for the UFC, outside of Conor McGregor. Not long ago, of course, the company had Ronda Rousey as the bantamweight champ, who is a star in and outside of MMA. After Jon Jones returned this past July, and knocked out Daniel Cormier, observers pointed to “Bones” as someone who could also move PPV tickets, but that was before his latest USADA incident.

White always fields questions about who could be the next superstar for the UFC, and on a recent edition of The Dan Le Batard Show, he said this (quote via MMA Fighting):

“Our most bankable (future) star?” White said, “November 4 at Madison Square Garden, this kid who’s the world champion, he’s gonna fight. His name is Cody No Love. Very marketable guy. I think Cody No Love could be the next big star.”

White’s certainly not the only person who’s said Garbrandt is on the verge of becoming a big name. The bantamweight can finish fights, he’s aggressive and isn’t shy on the mic. But, he’ll have to get past TJ Dillashaw at UFC 217 first, which likely won’t be easy.

The UFC President was also asked about Jon Jones, and what the impact of the fighter’s various scandals and incidents have had on his career. While discussing “Bones”, White relayed the following:

“He’d also go down in history as probably the greatest ever and if nothing ever happened he’d probably be fighting at heavyweight right now and who knows what could have happened…

“Jon Jones came in and just started making millions of dollars immediately and he was, like, 24 years old. And you can go back to interviews of me saying, ‘That’s great, he’s talented enough to win the belt. Can he handle the pressure and all the stuff that goes along with being a world champion? With being famous? With being rich?’ And that question got answered.”

Yup. Considering what Demetrious Johnson just did this past weekend, it will be interesting to see what it takes for more people to start calling the flyweight champ the greatest ever.


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