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Bellator Finds New TV Home on MTV2 with Three-Year Deal

Bellator has found a new TV home in MTV2 and will begin airing its fourth season live on the network in March, the promotion announced today.

The three-year deal, which calls for two live 12-week tournaments and a collection of ‘special feature events’ each year, comes after a likely deal with FX apparently fell through.

“MTV2 is the perfect home for the intense mixed martial arts action of Bellator,” MTV2 SVP Eric Conte said. “MMA is at the top of our audience’s wish list, and partnering with Bellator to bring live events and specials to MTV2 made complete sense since our viewers are so hungry to see more MMA on-air.”

Bellator debuted on ESPN Deportes in 2009 before shifting to Fox Sports Net for two seasons earlier this year, but was criticized as the majority of its events weren’t shown live because of local programming.

“We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys,” said Bellator CEO Bjorn Rebney.  “With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”

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