The Ultimate Fighting Championship (UFC) organization today announced a new relationship with two ticket industry heavyweights StubHub and PrimeSport (a RazorGator Company) to become the official ticketing and hospitality partners of the UFC.
The new multi-year agreement designates StubHub as the â€œOfficial Fan to Fan Ticket Marketplaceâ€ of the UFC, while PrimeSport will become the â€œOfficial Ticket Package Partnerâ€ of the UFC. The deal promises to offer UFC fans the most user-friendly experience to buy and sell secondary tickets as well as exclusive package and hospitality opportunities that have never been available before for UFC events.
With these new partners, UFC fans will enjoy two best-of-class services for secondary ticket purchase or resale, as well as special packages to UFC events. With a majority of UFC events selling out quickly, fans are regularly seeking alternative ways to attend live events.
â€œThe UFC has the most passionate, loyal sports fans who are always seeking opportunities to experience UFC fights live and in person,â€ said Dana White, UFC President. â€œThe partnership weâ€™ve struck with StubHub and PrimeSport ensures our fans will work with two of the best services in the industry to get to our live events.â€
As the worldâ€™s largest ticket marketplace, StubHub offers the widest selection of UFC tickets. The company is renowned for its attention to customer service and manages each buyer transaction directly, ensuring complete consumer protection while offering the finest ticket shopping experience in the market today. StubHub is the Official Fan to Fan Ticket Marketplace for 29 Major League Baseball teams and dozens of professional and collegiate sports teams.
â€œPartnering with the UFC is an opportunity we have long welcomed, as weâ€™ve witnessed an explosion of interest from UFC fans in our marketplace,â€ said Chris Tsakalakis, President of StubHub.
As the global leader in Hard-to-Get event packages and hospitality services for sold-out sports and concerts worldwide, PrimeSport continues to set and surpass standards in the sports travel industry. Always delivering a first class experience, PrimeSport will offer fans a wide selection of competitively-priced UFC packages and the assistance of experienced event management specialists. Packages can include tickets, hotel accommodations, transportation and exclusive parties.
â€œThis strong collaboration of forces will allow UFC fans to customize their own ultimate experience. We are excited to partner with the UFC with the same intensity that both this sport and its fans possessâ€, states Jeff Lapin, CEO of PrimeSport and RazorGator.
UFC will promote the new relationships through online and offline marketing elements, including signage at select events, emails, website presence and other high-visibility branding exposures, all aimed at driving fans to StubHub and PrimeSport. Similarly, StubHub and PrimeSport will market UFC tickets and packages in online and offline campaigns through website presence, emails, direct mail and TV and radio advertising.
StubHub and PrimeSport also announced today that they have signed exclusive secondary ticket agreements with the World Extreme Cagefighting (WEC) organization. Much like the relationship with the UFC, StubHub and PrimeSport will provide an opportunity for WEC fans to purchase and resell WEC event tickets.