Bellator Fighting Championships will move its live events to Friday nights on MTV2 when its sixth season begins on March 2, the promotion announced today. USA Today first reported the news.
“Our focus was to find the right night, where the largest number of MMA fans could enjoy the show,” Bellator CEO Bjorn Rebney said in a statement. “We’ve been discussing this move with our partners at Viacom for months. When we looked at the alternatives, we agreed that Fridays provided a great night for us to reach MMA fans with our live, real sport, tournament events every week.”
Bellator struggled for attention on Saturday nights in 2011 as it often went head-to-head with UFC events as well as other sports programming like college football.
Bellator will face less competition from other sports on Friday nights, but will still be squaring off with the UFC as The Ultimate Fighter shifts to Friday nights on FX around March with a new format featuring live fights.
Bellator’s sixth-season with feature five eight-man tournaments, including featherweight, lightweight, welterweight, and middleweight.
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Pictured: Bjorn Rebney