With what is arguably the most important middleweight fight, outside of the UFC, in quite some time just under a month away, Strikeforce Champion Luke Rockhold and challenger Tim Kennedy have gone viral to promote their July 14 meeting.
With a little help from veteran villain Frank Shamrock, both gentlemen, known to be incredibly nice, try to their hand at turning to the dark side for their upcoming bout.
While the facetiousness of the video is remarkable, it also serves as a commentary on the sport and the fictitious nature of its fabricated hype for most bouts. It’s definitely worth a watch for any MMA fan.
Luke Rockhold and Tim Kennedy have been slated to meet on several occasions, but will finally do battle on July 14 at the Rose Garden in Portland, Oregon. As always, Strikeforce: Rockhold vs Kennedy will air live on Showtime.