Those were the words Dana White uttered to various media members the night of UFC 150. It would seem that the hits keep coming for the UFC and it’s outspoken president as the ratings for the UFC 150 prelims are in, and they are far from spectacular. The event pulled the promotion’s third lowest number since the Fox deal was struck.
UFC 150 took place at the Pepsi Center in Denver, Colorado with a measly $650k live gate. The FX prelims this time out were below 1 million viewers for only the third time, earning 974,000 views.
According to the UFC President, Direct TV went down on Saturday before the event began, so the potential impact of that gargantuan platform not being available can’t be understated. Looking at the landscape of MMA nowadays, however, neither can the possibility of oversaturation. This was the UFC’s third event in as many weeks, one has to wonder just how much of the casual audience is willing to sacrifice nearly a full month of weekends to watch fights, especially without a truly marketable anchor to the bill.
These questions should be answered on September 1 as UFC Light Heavyweight Champion Jon Jones defends his title against former PRIDE and Strikeforce Champion Dan Henderson. If Jones, who has been dubbed “the face of the UFC”, doesn’t have the power to draw the FX prelim numbers back over 1 million views, it may just be too much in too little a time for the UFC.