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UFC Fight Night 14 “Silva vs. Irvin” Peaks At 3.8 Million Viewers

Anderson Silva Defeats James IrvinThe Ultimate Fighting Championship proved yet again to be the ratings champion with the hard-to-reach demographic of young men. Spike TV’s telecast of a live “UFC Fight Night” on Saturday, July 19 (9:00pm-12:00am ET) featuring the best pound-for-pound fighter in the world, Anderson Silva, out-delivered every other channel (broadcast and cable) with Men 18-34 (903,000), Men 18-49 (1,550,000), Men 25-34 (622,000), and Persons 18-34 (1,326,000).* The telecast peaked at 11:30pm for the Silva vs. James Irvin bout drawing 3.8 million viewers and a staggering 4.9 rating for Men 25-34 and a 4.1 rating in Men 18-34.

The UFC fight card also drew more viewers than FOX’s coverage of MLB (3,072,000) earlier in the day and nearly tripled its reach of Men 18-34 (369,000) and doubled the Men 18-49 (879,000).

Overall, the three-hour live UFC event averaged a 2.1 household rating, a 2.8 with Men 18-49, a 3.2 with Men 18-34, a 2.0 with P18-49 and 3.1 million total viewers. Comparing to other marquee weekend events, Spike’s UFC telecast also drew more Men 18-49 than ESPN’s coverage of “The ESPY Awards” (1,127,000) and Men 18-34 (689,000).

Compared to the time period a year ago, the “UFC Fight Night” was up +229% in household rating, +451% in M18-49, +463% in M18-34, +470% in M25-34 and +266% in average audience.

The “UFC Fight Night,” emanating from The Pearl at the Palms Casino Resort in Las Vegas, NV, was headlined by arguably the world’s best pound-for-pound fighter in any combat sport, “The Spider” Silva, as he moved up a weight class to fight “The Sandman” Irvin in the light heavyweight division. It was Silva who brought the “Sandman” a dream, dispatching Irvin just over a minute into the first round of their matchup with a barrage of punches that resulted in a referee stoppage. In other action, Frankie Edgar spoiled Hermes Franca’s return to the Octagon™ by controlling the fight with his strong wrestling and ground and pound style, earning a unanimous decision from the judges and Brandon Vera won a decision over Reese Andy.


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