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Dana White: UFC 92 Crushed UFC 91 Pay-Per-View Buys

UFC President Dana White

UFC President Dana White

In a recent interview with UFC President Dana White revealed that UFC 92, which featured Rashad Evans vs. Forrest Griffin, Frank Mir vs. Antonio Rodrigo Nogueira, and Quinton Jackson vs. Wanderlei Silva, “crushed” UFC 91, which was headlined by Brock Lesnar vs. Randy Couture.

Here’s an excerpt from the interview where White discusses the performance of the UFC’s latest event:

What are the ramifications of a Georges St.-Pierre win against BJ Penn? And what if Penn wins?

I’m not worried about that; I’m worried about the fight itself. I think it’s going to be the biggest fight we’ve ever done. The last Lesnar pay-per-view did really well, and then our Dec. 27 show crushed it.

When you say it crushed it, are we talking a million buys for Griffin/Evans?

I don’t want to get into numbers too much—that’s our policy. But it crushed it. I’ll say this: The Christmas show crushed the Lesnar fight by 150,000-175,000 buys.

Were you surprised by that?

No, I wasn’t surprised; I was happy. I was f’ing thrilled. We lowballed our preflight estimates on that card and were blown away. I think what happened was two things. One, it was a kick-ass card. Two, I think we were a little off because of the holidays. I guess everybody thought, you’re burnt out by everything, what do you want to do? You want to get back together with your buddies and watch some fights. We were crapping our pants when the calendar came up when we saw the last Saturday of the year fell two days after Christmas. Then the economy went down. We didn’t know exactly what to expect. But we were surprised by how well it did.

UFC 91 reportedly did between 850,000 and 1 million buys which means UFC 92 almost assuredly broke the 1 million buy threshold and likely surpassed the 1.05 million buys generated by UFC 66, which boasted proven pay-per-view headliners Chuck Liddell and Tito Ortiz, making UFC 92 the most-purchased event in the promotion’s history.


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