“UFC Gyms is something we’ve been looking at for a long time, it completely made sense to me when we found the right partner in Mark Mastrov – this is the guy who has created some of the most powerful fitness brands in the world,” said UFC President Dana White in a press release announcing the project. “UFC gyms are going to shake up the fitness industry the way UFC shook up the sports industry. All the energy and excitement that we have brought to the fight business we are now going to bring to the fitness business. There is going to be something for everybody at all levels – from first timers to world class athletes – we’re going to get people excited and motivated to work out and get in great shape.”
The gyms are slated to offer premiere fitness and cardio equipment, group classes, personal training, private MMA training, and octagon discipline instruction.
Though not yet announced, the first gym is expected to open in Las Vegas. For additional details visit UFCGyms.com.