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Bjorn Rebney Talks Bellator’s Growth: “Now There’s Two” Viable Players

Bjorn Rebney

Although it’s kind of been lost in the shuffle somewhat, due to the massive UFC 165 card that’s going down tomorrow night, Bellator will host it’s 100th event tonight in Phoenix. That’s quite the accomplishment considering the organizations has only been around since 2009, and that plenty of promotions go belly up within a few shows. In addition, while┬ánot every MMA fan has added Bellator cards to their viewing diet, the Viacom property has certainly become a major promotion. After all, who could have predicted a couple of year back that Bellator would be on SPIKE?

Recently the promotion’s CEO, Bjorn Rebney, spoke with MMA and offered several interesting comments about Bellator’s growth, and his aspirations for the company. Here is some of what Rebney had to say:

“When I got into this, there were five or six viable players in the space,” Rebney said, while reflecting on the organization’s early days. “Now there’s two. I’m pleased with what we’ve established, but by no means am I satisfied.”

“When I was building this, I never sat back as I was building out the business plan and the model planning on being No. 2,” he said. “That was never the focus. Having been in the sports business for a lot of years and in the combat sports business for a lot of years, I have a real firm grasp on the fact that this is a marathon and not a sprint.”

Considering the recent signings Bellator’s made, its move into reality TV, and of course, it’s upcoming inaugural PPV, the coming months could provide a big indication as to where the company’s headed in 2014.

Bellator 100 will be hosted by the Grand Canyon University Arena and will be headlined by a welterweight bout between Douglas Lima and Ben Saunders. That’s a great main event.

Stay tuned to MMA for all your Bellator news and coverage.


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