Earlier in the week, Joe Rogan made a bazillion headlines, after the UFC commentator questioned whether racism might play a factor in the criticism Jon Jones receives. Not surprisingly, UFC President Dana White was asked to weigh in on Rogan’s comments, which quickly got plenty of people talking and misquoting

In a recent episode of “The Joe Rogan Experience“, the comedian posited the following question, while discussing the UFC’s light-heavyweight champion.

“I don’t know why Jon is not more loved or popular than he is,” Rogan said. “I don’t understand it. In my opinion, I will never miss a Jon Jones f***ing pay-per-view. I’ve heard people say, ‘Oh, he’s cocky. He’s this and [that].’ I wonder what the f**k is going on with that and I’m going to throw this out there, I’m just going to say it: I wonder how much of it is racism. I really do.”

While speaking to UFC.com, in White’s weekly “The Download”, here is what the ZUFFA exec had to say about Rogan’s comments:

“Who says Jones isn’t popular? I mean, as far as our business goes, Jones is very popular,” White said. “I think Joe is saying, ‘Why isn’t he this massive superstar? The guy is so talented, his brothers are two NFL players, etcetera, etcetera.’ There’s no doubt that Jon has had his share of issues since he’s been the champ, but I wouldn’t say that Jon Jones isn’t popular.”

“Mike Tyson is black. Muhammad Ali is black. LeBron James is black. There are a lot of guys out there that are black that people love,” he said. “There’s people out there that don’t like them too. But you’re a human being, man. Some people are going to like you and some people aren’t. I’m white. There’s a lot of people that like me and a lot of people that don’t.”

Now there’s no question that Jones has plenty of supporters, but if you watch any weigh-in the fighter attends, you’ll also quickly notice he has his fair share of detractors. Does this mean he’s not ‘popular’? No, probably not, but chances are the champion wouldn’t win a “UFC’s favorite fighter” contest either.

When you consider what Jones has accomplished at the young age of 27, he is already one of the sport’s greatest, and one could easily argue, most entertaining fighters of all time. Despite that, it’s obvious something about Jones rubs some people the wrong way.

Rogan, was just exploring why that is, and questioned whether racism might be one reason. One reason. He wasn’t arguing that anyone who is a critic of “Bones” is racist…

Up next, Jones will battle Daniel Cormier on January 3rd, and it will be interesting to see how the two fighters are treated by fans leading into the bout. Cormier may not be a household name quite yet, but he also hasn’t received flack from fans for things like making comments on social media platforms and then deleting them…

That fight will be hosted by a venue to be determined in Las Vegas, Nevada.