The UFC marketing machine continues to churn out promotional materials for this Sunday’s card in Boston, and it seems like 99% of it is related to Conor McGregor

While not everyone has jumped on the “Notorious” bandwagon yet, it’s pretty hard to deny the ridiculous amount of hype that’s behind the Irish featherweight (yes, due in part to said marketing machine).

Well, the promotion has released another trailer for UFC FN 59, titled “Conor McGregor: Shipping up to Boston”, which features some memorable quotes and clips from the rising star. You can watch it below.

McGregor is set to face Dennis Siver on January 18th, who is currently ranked #10 in the UFC’s featherweight division. Mr. McGregor is #5.