Earlier this month, the UFC chartered new marketing territory, by releasing a promo that featured actors portraying Ronda Rousey and Holly Holm. Well, the promotion has done so again.

The first commercial differed dramatically from traditional UFC promos, as Rousey and Holm were depicted when they were young, transitioning into martial arts and fighting etc.

This new commercial, however, doesn’t even show any fight content / training at all. Rather, it shows some adorable kids going trick or treating, and well, you’ll have to watch the commercial to see the twist ending.

Rousey-Holm will headline UFC 193, which will take place in Melbourne, Australia on November 15th.