Georges St-Pierre is returning to the cage, for the first time since 2013, November 4th. But according to Joe Rogan, he’s been told the New York City event isn’t selling too well.

As you surely know, St-Pierre has been booked to fight middleweight champ Michael Bisping at UFC 217, which will go down at the iconic, Madison Square Garden. The bout will mark the first time GSP has fought since he fought Johny Hendricks, way back at UFC 167, and then announced he was vacating the welterweight crown and taking a break from fighting. At the time, the news rocked the MMA world several times over, since St-Pierre was one of the biggest names in the game.

Well, Rogan hosted a Fight Companion podcast this past weekend, during UFC Fight Night 118, and while doing so, he said the following (quotes via Bloody

“Bisping vs. GSP. Now, I’m hearing, that that’s not selling well, Madison Square Garden,” Rogan said. “That’s unfortunate.”

“Here’s the thing, though. If you really stop and think about it, that was four years ago since (St-Pierre) last fought Jonny Hendricks. The people that are into the UFC now, they’re post-Ronda Rousey, post-Conor McGregor, the casual fans.”

“The hardcore fans like you and I, we’re gonna watch that fight, for sure,” Rogan added. “Like, ‘OK, I want to see what Bisping looks like fighting a guy like Georges St-Pierre who’s smaller than him, taken four years off. Bisping’s got this opportunity to make a shitload of money. And then Georges, how’s he gonna look? We haven’t seen him in four years.”

Now, it remains to be seen if in the final days coming up, MSG sells out. Is it shocking to hear that the event, apparently, isn’t selling overly well? Not really?

Rogan is likely right in that new, mainstream fans probably aren’t overly familiar with GSP. Or if they are, they don’t have a lot invested in the bout. Further, you could also question if even hardcore fans in the NYC area aren’t that eager to see Bisping – GSP. When the UFC announced it’s plans for the match-up earlier this year, it was met with a lot of mixed reactions.

It’s also important to note, however, that UFC 217 will also feature  Joanna Jedrzejczyk versus Rose Namajunas, and Cody Garbrandt versus T.J. Dillashaw. So, it’s probably not fair to put all of this on Bisping – GSP. It will also be very interesting to see how the card does in pay-per-view sales.