A lot of people have predicted that the upcoming bout between Khabib Nurmagomedov and Conor McGregor will be the biggest in UFC history, and the promotion’s marketing team is rolling with that angle.
Recently the company announced that the highly anticipated bout will headline UFC 229, which will take place on October 6th in Las Vegas. More recently, the UFC posted the promo vid below, which labels the upcoming card as the biggest in the promotion’s history.
Will that end up being the case? When you consider the backstory here, and the fighters involved, it definitely has a chance. McGregor’s last three, MMA bouts, headlined what are believed to be the top selling, pay-per-views in UFC history.